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The story of LISA NOTO, founder of the company, is fascinating. It arouses the interest of anyone who is curious about the worlds of modelling, fashion, wellness and entrepreneurship. Because she is involved in projects that aim to protect the environment, including increasing accessibility of urban agriculture, everyone can feel connected to and be inspired by her work.

LISA NOTO cultivates the vision of a just world where skin care products are accessible to all and where the methods of cultivation and importation of ingredients are done with respect for the Earth. She gives back to Arbre-Évolution, which has carried out over 175 projects in the province of Quebec to promote the well-being of communities through a symbiosis between the forest, humans and their environment.