You may be wondering how LISA NOTO natural cosmetics manages to get all those rich, vibrant colours naturally in her makeup. Well, we want to explain it to you so that you can appreciate even more the quality of our products.
The colours are obtained from minerals found in the soil. Here is the list of these substances and the colour they contain:
Zinc oxide: for white opaqueness and light reflection.
Titanium dioxide: is a white colour.
Iron oxide: in red, yellow and black.
Ultramarines: such as ultramarine blue.
Carmine: a red colour.
Chromium oxide, or chromium hydroxide green: a green colour.
Bronze powder: a brown colour, which may be labelled as a copper.
Silica: for moisture, texture and oil absorption.
Mica: for shine.
Pulverized pearl: also for shine.
In makeup, the above-named mineral ingredients are ground into a very fine powder. This process is called micronization. Their pigments remain, of course, which is what gives the powder its staying colour.
Further, since their combinations and densities can be altered in a lab, they can be formulated into many shades, too. The finer the powder, the more coverage it offers. It is legitimate to ask if minerals can be classified as a "natural" ingredient since once extracted from the soil, they are processed in a laboratory.
In fact, when they are mined, they come with a combination of other minerals. Not all of those other minerals are great for our health. For that reason, they need to be formulated in a lab, through synthetic processes. This is to purify them, and to control their shades (for consistency).
The benefits of mineral makeup:
We are often asked if our makeup provides sun protection. The answer is yes and here is why. It’s well-known that zinc oxide and titanium dioxide are both the main ingredients in mineral makeup, and the active ingredients in physical SPF. But mineral makeup isn’t always protective enough to be a true SPF. A graded and tested powder sunscreen, however, can go on before makeup application.
Also, for those who suffer from rosacea, eczema, acne, or otherwise sensitive skin, mineral makeup can provide some relief. Zinc oxide, one of its main ingredients, is also used in calamine lotion and diaper cream, to soothe skin rashes and itching.
Titanium dioxide, another major ingredient in mineral makeup, is also antimicrobial (which includes being antifungal, antibacterial, antiviral, etc.). This non-toxic ingredient can thus help with skin that is inflamed due to excess bacteria (such as acne and rosacea).
Finally, with traditional makeup, ‘gooey’ thickness in a product is the only way to get adequate coverage. But that’s not the case with quality mineral makeup. When manufactured using modern methods, its fine particles provide enough pigment with only a thin application layer. So, mineral makeup feels light, stays put and doesn’t ‘melt’ in the heat.
For all these reasons, we have created a line of natural makeup made with minerals. Our products have a double function: they enhance your natural beauty and provide protection for the skin while helping to control excess sebum. Mineral makeup is suitable for all skin types, including problem skin. To shop our makeup products, click here.
It's also part of our motto: the art of simplicity.